Our People –

Ko wai mātou

We’re experts in bringing our unique New Zealand stories to life to enhance our global reputation.

Rebecca Smith NZ Story 2017 1
Rebecca Smith Director
Rebecca Smith NZ Story 2017 1

Rebecca Smith

Director

Rebecca is a business veteran with over 20 years experience in marketing across diverse sectors such as Dairy, Banking, Telecomms, IT, Manufacturing and Tourism.

Rebecca has led business growth, competitive repositioning, brand development and was a pioneer in digital and direct marketing in New Zealand. Having worked across sales, marketing, operations and manufacturing she brings a wealth of knowledge, real-life experiences and a practical perspective to her leadership of New Zealand's country reputation programme, the New Zealand Story.

Rebecca is passionate about enabling the success of New Zealand businesses operating on the world stage and creating a sustainable prosperous future for New Zealand.

Rebecca lives in Auckland and enjoys spending time with her husband and two daughters.

Kellie Nathan NZ Story 2017 1
Kellie Nathan Head of Brand & Content
Kellie Nathan NZ Story 2017 1

Kellie Nathan

Head of Brand & Content

Kellie is a senior executive with almost 20 years ’ experience across the FMCG, Telecommunications, Digital Media and Retail industries in NZ. Kellie has been involved in all facets of marketing including brand management, advertising and communications, market research and product management. More recently Kellie has led broader Business Transformation roles for Yellow and Pumpkin Patch providing longer term strategic business planning and Board engagement. Her most successful marketing campaign was Yellow Treehouse, an innovative approach to a difficult marketing challenge centred on moving Yellow beyond printed directories and into digital media solutions. In 2016, Kellie also led the very successful brand transformation at Mighty River Power; re-branding the company name and brand identity to ‘Mercury’. Outside of work she is ‘Mum’ to her two children. Kellie’s other interests include entertaining friends, running, reading or spending time at the beach.

Sarah Morgan NZ Story 2017 1
Sarah Morgan Head of Engagement
Sarah Morgan NZ Story 2017 1

Sarah Morgan

Head of Engagement

Sarah manages the FernMark Licence Programme and brings to the team a wealth of experience in B2B Marketing – both in Europe and New Zealand. She has worked with both corporates and small start-up businesses and having worked as a Client Services manager. Sarah also understands the importance of building positive relationships and providing great customer experiences. On weekends Sarah can be found on either a mountain bike, sail boat, horseback or tramping on her own two feet; basically anything that results in exploring the great outdoors.

Karl Wixon NZ Story 2018 1
Karl Wixon Kaiārahi Māori
Karl Wixon NZ Story 2018 1

Karl Wixon

Kaiārahi Māori

Ngāi Tahu / Kāti Māmoe / Waitaha / Ngāti Toa Rangatira / Pākeha

As ‘Kaiārahi Māori’ for New Zealand Story, Karl leads the Māori focus within the programme whilst also continuing his own consultancy work outside of NZ Story working across the Māori economy. Karl’s strength lies at the intersection of culture, commerce and creativity. He has particular strength in the articulation of culture and identity through organisational strategy and design including brand, stories, products, services, experiences and facilities. His experience spans most sectors of the Māori economy as well as economic development at tribal, regional and national level, as well as recently being engaged to develop Economic Strategy for Northern Manitoba in Canada working across First Nations, Industry, Communities and Government. His work has taken him to China, Chile and Canada as well as work focusing on USA and Japan market development, for Māori clients spanning fisheries, honey, wine and tourism. He is a Fellow and past President of the Designers Institute of New Zealand and was one of the founders of Ngā Aho Inc the National Society of Māori Designers. Karl’s business and governance skills have been recognised with a Westpac Hawke’s Bay Chamber of Commerce & Te Puni Kōkiri Award for Māori Business Excellence and IODNZ Aspiring Director Study Award in 2010. His design skills have been recognised at Best 2014 with a Bronze Award for the NZ Story Project and Purple Pin in 2015 for Tourism NZs brand evolution.

Amy Knightley NZ Story 2017 1
Amy Knightley Marketing Communications Manager
Amy Knightley NZ Story 2017 1

Amy Knightley

Marketing Communications Manager

Amy project manages the creation of content to bring to life amazing New Zealand stories to share with the world.

Rhys Lawrence NZ Story 2017 1
Rhys Lawrence Marketing Communications Manager
Rhys Lawrence NZ Story 2017 1

Rhys Lawrence

Marketing Communications Manager
Kristin NZ Story 2018 1 v2
Kristin Carden Legal Advisor
Kristin NZ Story 2018 1 v2

Kristin Carden

Legal Advisor

Kristin is the Legal Advisor/Contract Manager for the NZ Story team, with a particular focus on the FernMark Licence Programme. She has considerable legal experience in New Zealand and the United States (Boston and New York) where she worked for a leading global law firm, Ropes & Gray, and a biopharmaceutical company. Before joining NZ Story, Kristin worked for New Zealand’s leading commercial law firm, Bell Gully. Kristin is mum to three children and loves spending time with family and friends, traveling, being outdoors, doing crosswords, and keeping fit through mountain biking, running, netball, and walking up hills in Wellington.

Lynette NZ Story 2018 1 v2
Lynette Poulton FernMark Licence Programme Administrator
Lynette NZ Story 2018 1 v2

Lynette Poulton

FernMark Licence Programme Administrator