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Food and Beverage Story: Made with care

Discover why Aotearoa New Zealand's food and beverage stands out globally.

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Aotearoa New Zealand Investment Story

Discover why New Zealand is a world class investment destination.

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Market Pulse Research Webinar 2025

Discover the latest findings from our perception research in seven key markets.

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MĀORI KI TE AO

MĀORI PARTNERSHIP STORY

Discover why partnering with Māori is unique.

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Aotearoa New Zealand

Trade Partnership Story

Discover what makes New Zealand a trusted global trading partner.

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Our Country’s Values

- Ngā Mātāpono

Explore Aotearoa New Zealand’s Values

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Support For International Marketing

New Zealand Story creates high-quality resources to equip exporters with the tools, skills, and knowledge to tell compelling stories about Aotearoa New Zealand. Good things come from our country, and the more the world knows about them, the greater our opportunity to enhance our global reputation. Haere mai, welcome. Let’s begin your journey.

Fernmark Get The Fernmark

Join the hundreds of licensees carrying the FernMark on products in more than 77 countries across the world. Go To Fernmark

Toolkit Craft Your Story

Join over 20,000 people using images, videos, research, infographics and more to craft their New Zealand story. Go To Toolkit

Research Dive into the research

See how consumers and buyers from international markets perceive New Zealand to help you tailor your story for different customers around the world. Go To Research

Eyes on New Zealand

Stories Of New Zealand

There’s something special about experiencing Aotearoa New Zealand. We care for our people and the place we call home, and we welcome others with open arms in the Māori spirit of manaaki.

Sustainable Future Antarctic haven: protecting a global sanctuary The Ross Sea region is one of the most pristine marine environments on Earth, and home to the world’s largest marine protected area. Aotearoa New Zealand helped lead the international effort to protect it and continues to support the science that will help safeguard its future. Read Article

Culture & Heritage The Kiwi Burger that contains no Kiwi Would you eat your national bird? Well, if the feathered friend in question was a turkey or a chicken then maybe, but surely not a cute, cuddly Kiwi? Although, when you hear the term Kiwi burger, you could be forgiven for wondering. Fortunately, the answer is no. Read Article

Culture & Heritage Celebrating the Music of Aotearoa New Zealand The world continues to discover what New Zealanders have long known – Aotearoa New Zealand is a place where creativity thrives. From chart‑topping performers to globally in‑demand songwriters, New Zealand artists continue to make their mark on international stages and playlists. Read Article

Science & Innovation Fabrum: Powering a Cleaner Future from New Zealand to the World In Christchurch, New Zealand, a company born from ingenuity is helping power the world's transition to clean energy. Fabrum is turning hydrogen from a promising fuel of the future into a practical solution for today, delivering technology that's already fuelling trucks, powering boats, and preparing aircraft for zero-emission flight. Read Article

Culture & Heritage New Zealand’s Values, Our Ngā Mātāpono New Zealand has created a simple way to explain who we are as a country. We’re known for our beautiful scenery and friendly people, but we also want the world to understand the values that guide how we act and what makes us unique. Read Article

Science & Innovation Powering a Cleaner Future As the world accelerates towards a low-carbon future, New Zealand is stepping up with bold ideas and transformative technologies that put sustainability at the heart of progress. On the UN’s International Day of Clean Energy, we celebrate the Kiwi companies driving innovation and shaping a cleaner tomorrow. Read Article

Culture & Heritage A completely biased history of the Pavlova The Pavlova. Soft meringue with a crunchy outer layer, buckets of fresh fruit and lashings of cream. A truly delicious dessert. Not great for your waistline but oh so good. Who wouldn’t want to claim this exceptional dessert as their own? The Aussie’s are certainly keen to say the recipe came from their side of the Tasman, but we beg to differ. It’s ours and we can prove it. Read Article

Sustainable Future Champions of Sustainable Wool and Natural Fibres Aotearoa New Zealand is home to some of the world’s most innovative organisations championing wool and natural fibres, in place of nylon and other plastics.
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Brand New Zealand

Aotearoa New Zealand, known for its breathtaking landscapes and warm hospitality, can boost its economic value by sharing more than its beauty with the world. A strong country brand can benefit businesses by showcasing the nation’s products, services, and experiences.

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News

New Resources for New Zealand’s Food & Beverage Story

New Zealand Story, in partnership with New Zealand Trade and Enterprise, has launched a refreshed food and beverage story building on the success of the global campaign, Made With Care.

A suite of supporting resources is available to exporters and government agencies to enable a consistent…

New Zealand Investment Story: Resources to attract global partners

Recognised worldwide for its dynamic economy, innovative spirit, and commitment to sustainable growth, New Zealand continues to strengthen its position as a trusted hub for global investment. Recent reforms have streamlined investment processes, while new investor visa settings and expanded free…

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