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That depends. If the Asset has an Expiry Date (which can be found in the Asset detail page and Licence detail panels when downloading, sharing and sending), you must cease all use of those Assets at the date of expiry. If there is no Expiry Date, then you can use the Asset as long as you like OR until the owner of the IP (in most cases the brand/company/organisation providing it to you) requests that you cease using it.
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That depends. Refer to the License conditions for each individual Asset. If mentioned in Licence conditions “unpaid media only”, the Asset must NOT be used for paid media. However, if the Licence conditions allow for “paid and unpaid digital and print media”, then you can use the Asset in paid media. “Paid” means where payment is (or is agreed to be) received or paid for the marketing activity, and/or media space, and/or advertising space, and/or publication, in which the Asset appears, but excludes tradeshows.
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New Zealand story creates quality resources arming New Zealand exporters, the Government and its agencies with the tools, skills and knowledge to communicate more consistent and compelling stories about New Zealand to shift perceptions, open doors and grow opportunities for our country. This film will be used to inform and inspire global audiences on what New Zealand stands for.
The film will be used online across New Zealand Story channels, including Facebook, Twitter and LinkedIn with the aim of showing the fresh perspective that New Zealand brings global consumers, buyers, visitors, students, migrants and workers.
The film is also available to Government agencies and New Zealand export businesses who can use the content within business meetings, events and presentations where help is needed to reinforce the unique attributes that sets New Zealand apart from other countries. Add view / download links
The government agencies responsible for marketing New Zealand to the world have always worked hard to coordinate efforts for maximum cut-through.
The events of the past 2.5 years have provided further stimulus to refine our collaborative efforts to do this even better. New Zealand has experienced a significantly higher level of international attention since early 2020 – due in part to how the world has perceived our management and response to the COVID-19 pandemic, so we are aiming to maximise this global attention by projecting a refreshed and unified Brand New Zealand to our international customers, business partners, visitors and government associates.
The film ‘Aotearoa New Zealand, Our Story’ updates the ‘New Zealand story’ at a critical time of global reconnection when businesses need to promote their Kiwi attributes to the world.
Aotearoa New Zealand, Our Story’ is directed by award-winning Rotorua filmmaker Mike Jonathan [Tainui, Te Arawa, Mātaatua]. Working closely with Māori creatives on the development of the film was incredibly important. Mike pitched to direct the film and was selected for his vision to capture the unique spirit of New Zealand’s Māori heritage through the 3 minute film.
Director Mike Jonathan selected Wiremu Kamariera as the lead talent in the film. Wiremu was selected through a casting process and blew the production team away with his energy, spirit and fluency of te reo Māori.
New Zealand Story led a robust stakeholder participation process and invited key leaders across NZ Inc stakeholders, Māori stakeholders in government, regional economic development organisations, rangitahi/young leaders and our creative agency partners.
Through this extensive engagement, four values were developed and tested for resonance with B2C and B2B audiences across nine international markets. It was important that these values reflect who we are, what we stand for and what we offer the world.
‘Aotearoa New Zealand, Our Story’ is directed by award-winning Rotorua filmmaker Mike Jonathan [Tainui, Te Arawa, Mātaatua]] and proudly celebrates the spirit of New Zealand’s Māori heritage. The film, grounded in our values which have been reshaped with events over the past few years, provides a refreshed narrative for our partners to promote New Zealand.
The three-minute high-impact film encapsulates the uniquely New Zealand perspective our nation offers global trading partners, consumers, visitors, students, migrants and workers – arming businesses, exporters and diplomatic leaders with an evolved, modern New Zealand story.
We know international audiences admire our embrace of te ao Māori. Cementing this ethos by working closely with Māori creatives to develop the film was incredibly important to us. Director Mike Jonathan says it was a privilege to lead the film’s creative direction that put te ao Māori front and centre.
“In three beautifully crafted minutes, the film encapsulates the values that set our country apart and create interest offshore. I’m incredibly proud of my part in capturing the national strengths and values that reflect who we are, what we stand for and what we can offer the rest of the world,” says Jonathan.
No, this is a new piece of content that is complementary to the ‘Inside Stories’ films and plays a different role. You can still use the ‘Inside Stories’ films which can be found online via our toolkit here.
Yes, this is a new piece of content that replaces the original ‘Open Story’. The ‘Open Story’ will be removed from New Zealand Story channels on 12 October 2022.
‘Aotearoa New Zealand, Our Story’ is the latest tool designed to propel New Zealand’s brand and reputation internationally.
The events of the past 2.5 years have provided stimulus to refine our collaborative efforts to promote the New Zealand brand offshore. New Zealand has experienced a significantly higher level of international attention since early 2020 – due in part to how the world has perceived our management and response to the COVID-19 pandemic so we are aiming to maximise this global attention by projecting a refreshed and unified Brand New Zealand to our international customers, business partners, visitors and government associates.
The film ‘Aotearoa New Zealand, Our Story’ updates the ‘New Zealand story’ at a critical time of global reconnection when businesses need to promote their Kiwi attributes to the world.
To read more about New Zealand Story, please visit our About Us page.